THE JOURNEY SO FAR

The Pinnacle Guide offers unlimited opportunity to acknowledge true excellence and build a global picture of the upper echelons is something that will have real and lasting benefits for cocktail culture.

The Pinnacle Guide launched to the global bar industry in February 2022 with a promise of transparency at every step and an open invitation to the international drinks community to ‘Be Part of the Process’ as the new accolade system was created. This resulted in an eighteen month “Consultancy Phase”, before the final criteria and process for The Pinnacle Guide was announced.

FOLLOW THE FOUNDERS ON THEIR JOURNEY

ON THE PINNACLE GUIDE YOUTUBE CHANNEL

THE JOURNEY SO FAR

From March – August 2022, a series of fortnightly panel discussions took place in order to deep dive into the key elements that have become the criteria for rewarding excellence, with 37 hospitality legends invited to talk in depth about each element of what truly makes a great cocktail bar. These panels were live-streamed and recorded and are freely available for those that would like to go back and follow the journey from the beginning.

With a completely open-door policy throughout the consultancy phase and following many additional one-on-one conversations with industry-leaders from all around the world – these learnings were amalgamated into the submission criteria that all bars must complete in order to be considered for a PIN. This criteria was published for feedback in early 2023 before the final version was agreed upon.

The founders have always believed that creating The Pinnacle Guide was a far bigger job than three people could undertake or should be responsible for. The unrivalled recognition system has benefited enormously from so much valuable insight from their peers. The sense of community that is stitched into every fibre of The Pinnacle Guide’s DNA is testament to the time and care that has been taken in creating a system that fairly represents all styles of cocktail bars in all parts of the world.

The Pinnacle Guide has no affiliation to any drinks brand that may lead or steer the conversations or decisions when it comes to recording excellence.

For cocktail lovers around the world – The Pinnacle Guide will become an invaluable reference for the very best bars in the world.

THE ROUND TABLES

Recordings of our Round Tables are still freely available to watch back below plus there are short-read analyses created exclusively for Difford’s Guide.

The Pinnacle Guide

1. An open introduction and criteria kick-off

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HERE

2. The markers of quality service and hospitality

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HERE

The Pinnacle Guide

3. Assessing both the
basics and the business

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HERE

4. Measuring a world-leading drinks programme

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HERE

5. The importance of ambience and decor

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HERE

The Pinnacle Guide

6. Driving environmental sustainability

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7. Diversity and socially responsible hiring policies

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HERE

The Pinnacle Guide

8. The importance of
staff wellbeing

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The Pinnacle Guide

9. A global platform scale, markets & timelines

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HERE

10. Reviewer attributes
and recruitment

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HERE

The Pinnacle Guide

11. What happens when a bar wins a PIN

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HERE

12. Elevating the industry with knowledge - BARS

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13. Being a united industry and spreading the word

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FOLLOW THE PINNACLE GUIDE ON YOU TUBE

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FOLLOW THE PINNACLE GUIDE ON INSTAGRAM

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The Pinnacle Guide

FOLLOW THE PINNACLE GUIDE ON LINKEDIN

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