If we want to be a business for the future, we need to be rewarding and championing positive steps when it comes to environmental sustainability. How this is weighted within the PIN system was open for discussion during this round table. The panel, hosted by the founders, was Alex Francis (Director of Bars at Little Red Door and Lulu White Drinking Club, Paris), Kelsey Ramage (Director of Trash Collective, Sustainability Educator & Cocktail Consultant), Zdenek Kastanek (International Sales Director of ecoSPIRITS)