SHOWING UP AS A UNITED INDUSTRY AND SPREADING THE WORD
This session was a focus on how we show up together to encourage consumers to buy into this industry initiative ,and simultaneously offering promotional support to those bars who have been awarded a PIN. The panel, hosted by the founders, was Forest Collins (Author, educator and journalist), Julie Reiner (Co-Owner of Clover Club, Leyanda and Milady’s, NYC) and Rachel Harrison (Owner of Rachel Harrison Communications).
Watch a recording of the Round Table here
The conversation included;
The importance of the whole industry uniting across social media, marketing, press, proudly displaying their awarded PINs and promoting the platform globally
The value of shared images, assets, promotion, interviews, video content
Whether there should be separate marketing campaigns across different territories