Be part of the process

ROUND TABLE 13

SHOWING UP AS A UNITED INDUSTRY AND SPREADING THE WORD

This session was a focus on how we show up together to encourage consumers to buy into this industry initiative ,and simultaneously offering promotional support to those bars who have been awarded a PIN. The panel, hosted by the founders, was Forest Collins (Author, educator and journalist), Julie Reiner (Co-Owner of Clover Club, Leyanda and Milady’s, NYC) and Rachel Harrison (Owner of Rachel Harrison Communications).

The Pinnacle Guide
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Watch a recording of the
Round Table here

The conversation included;

  • The importance of the whole industry uniting across social media, marketing, press, proudly displaying their awarded PINs and promoting the platform globally
  • The value of shared images, assets, promotion, interviews, video content
  • Whether there should be separate marketing campaigns across different territories
  • The importance of photography

THREE MINUTE READ ANALYSIS ON
DIFFORD’S GUIDE :

“Working as a united industry”

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