To create an authentic, reliable, and trusted recognition system for the bar industry, underpinned by clear and visible processes.

The Pinnacle Guide will become one of the bar industry’s most respected accolades of excellence and is designed to sit seamlessly alongside all existing bar recognition and ranking systems. It has, of course, taken inspiration from The Michelin Guide – an endorsement which has entered the vernacular and is the highest honour awarded to a restaurant.

The quality, creativity, passion and dedication that comes from our industry deserves an equivalent recognition system. How else will we truly bring discerning drinking into the mainstream?

By freely sharing our findings, documenting the process and opening the conversation during the Consultancy Phase – we want to inspire excellence across the board. We will create a platform to promote the list of honoured bars and will ensure that The Pinnacle Guide becomes a visible and invaluable resource for consumers around the world.

The creation of The Pinnacle Guide also offers an unrivalled opportunity to gather insight about the top echelon of the global drinks trade – an area of data that is currently in short supply. Knowledge is power, and through smart use of the information we require in order to award a PIN, we will have a unique opportunity to elevate the industry through insight.


To work collaboratively with the global drinks community to create an outcome that is enduring, internationally respected and elevates our industry. 

Something we feel incredibly strongly about is that The Pinnacle Guide offers transparency at all stages. It should be clear what is recognized as excellence, so venues are in no question as to what they should be working towards. 

We also feel that all voices need to be heard when deciding what is or is not a measure of merit – which has led to the inception of the Consultancy Phase. 

From March-August 2022, we will run a series of fortnightly open forums and panel discussions to finalize the format, alongside one-on-one video calls. Anyone with an opinion is welcome to have their say and anyone with an interest is welcome to watch the forums. For The Pinnacle Guide to be globally respected and relevant, it’s imperative that as many individuals as possible are part of the process. 

The Pinnacle Guide will have no limit on the number of bars that can receive a PIN and will simply reward excellence based on factual, impartial information.  Bars will be graded within our clear set of parameters, that once finalized, will be used consistently across the globe.


To ensure inclusivity, sustainability, and fairness across all elements of the business – and be a platform that champions these within the drinks trade as a whole.

During the Consultancy Phase, there is absolutely no barrier to entry – the online platform will be a place where all voices can be heard and acknowledged. These conversations will play a crucial part in building our framework to make The Pinnacle Guide a truly inclusive program moving forward and a platform that promotes inclusivity within the drinks trade as a whole. 

Sustainability practices within venues and a socially responsible hiring policy will be recognized and rewarded within the rating system – and the weighting of such will be openly discussed during the Consultancy Phase.

Once The Pinnacle Guide is ready to begin reviewing, we will work hard to recruit local reviewers in all relevant territories to reduce any unnecessary travel requirements. 

It is also imperative that The Pinnacle Guide is fully independent and so – rest assured, it will have no affiliation to any drinks brand that may lead or steer the conversations or decisions.

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