ABOUT THE PINNACLE GUIDE

THE PINNACLE GUIDE IS A BRAND NEW 1, 2 & 3 PIN RECOGNITION SYSTEM FOR THE WORLD’S BEST COCKTAIL BARS

Aiming to become the cocktail bar industry’s most respected accolade of excellence, The Pinnacle Guide is based on a thorough self-application process, rigorous assessment modules, followed by a series of spot check interviews and anonymous in-bar reviews. Fair and visible processes lie at the core of The Pinnacle Guide, which promises every deserving establishment, regardless of size or location, a clear path to recognition. As well as recognising excellence in drinks, ambience and hospitality, The Pinnacle Guide will be rewarding operators that make a positive social impact. 

APPLICATIONS ARE ALWAYS OPEN FOR BOTH BARS AND REVIEWERS IN
AUSTRALIA | DUBAI | MEXICO | SINGAPORE | SPAIN | UNITED KINGDOM | UNITED STATES
WITH MORE COUNTRIES ADDED SOON

HOW YOUR BAR CAN BE AWARDED A PIN

Any cocktail bar can apply to be recognised by The Pinnacle Guide. Following a detailed self-nomination process across six modules, successful applicants will be subject to a series of in-person visits from anonymous reviewers.

Whilst the ultimate objective is for The Pinnacle Guide to be a truly global recognition system, the first wave of assessments will be happening in Australia, Dubai, Mexico, Singapore, Spain, United Kingdom and United States. If you are not within these countries, please do continue to register your interest as this will impact where The Pinnacle Guide expands.

NEXT SUBMISSION DEADLINE FOR BARS TO APPLY

31 MAY 2024

WITH MORE PINS ANNOUNCED LATER IN THE YEAR

HOW YOU CAN BECOME A REVIEWER

Anonymous reviewers will play a key role within The Pinnacle Guide, and will be invited to assess bars that have successfully submitted applications. There is no professional prerequisite to become a reviewer, however, a passion for great cocktail bars, understanding of hospitality and solid observational skills are a must.

Whilst the ultimate objective is for The Pinnacle Guide to be a truly global recognition system, the first wave of assessments will be happening in Australia, Dubai, Mexico, Singapore, Spain, United Kingdom and United States. Drinks expenses will be covered for all reviewers – two cocktails in each of the venues they visit.

THE PINNACLE GUIDE’S ASSESSMENT MODULES

FRONT OF HOUSE

The Pinnacle Guide

20% OF OVERALL WEIGHTING

Focusing on the hospitality shown in a venue, how guests are made to feel during their experience – including processes, thoughtful touches and staff.

DRINKS PROGRAMME

The Pinnacle Guide

25% OF OVERALL WEIGHTING

Focusing on the bar’s approach to their drinks, including overall menu concept and its appropriateness to the venue concept as a whole, ingredients, techniques, presentation, inclusivity, environmental considerations and menu coherence.

VENUE LOOK AND FEEL

20% OF OVERALL WEIGHTING

Focusing on the design of the venue, functionality, comfort, atmosphere, ambience, environmental considerations and the identification of thoughtful touches that amplify a guest’s experience.

STAFF MANAGEMENT

The Pinnacle Guide

20% OF OVERALL WEIGHTING

Focusing on staff management policies, including diversity, equity and inclusion, staff development, staff wellbeing, safety and support.

OPERATIONS

The Pinnacle Guide

10% OF OVERALL WEIGHTING

Focusing on a venue’s back-of-house management systems and processes, set-up, prep and breakdown, overall efficiency, supply chain thoughtfulness, environmental considerations, hygiene, and cleanliness.

COMMUNITY

The Pinnacle Guide

5% OF OVERALL WEIGHTING

Focusing on how a venue takes care of  their community, both in-person and online – including guest inclusiveness, responsible drinking, safety and external communication.

Whilst there needs to be a demonstration of excellence across all six modules, venues can upweight their points by excelling in the modules that are closest to their brand values and concept.

IMMEDIATE DISQUALIFIERS

Within the application process there are a few immediate disqualification elements that mean a bar can not receive a PIN. These hard and fast disqualifiers include whether the opening hours and address are easily retrievable online, whether basic hygiene standards are met (including lockable bathroom cubicles) and in the interest of inclusivity – whether there are at least two non-alcoholic cocktails on the list. Whilst these may feel extremely obvious – they are vital for a good experience, wherever you are in the world. We want to be transparent about these elements so all venues applying for a PIN understand what is required at the absolute minimum.