All members of the global drinks industry are invited to shape the way excellence in bars is measured and rewarded by The Pinnacle Guide.
The first PIN will be awarded in 2023.
To create a reliable and trusted recognition system that elevates the bar industry, underpinned by fair and visible processes.
To work collaboratively with the global drinks community to create an accolade which is enduring and internationally-respected.
To be a driving force towards an inclusive drinks industry, to uphold sustainable values and to champion excellence without prejudice.